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800x600 gran_paradiso

Today the Firefox marketing team released some marketing material to promote the next release of Firefox 3, codename Gran Paradiso, but I think they didn't get the real meaning of the reference to Gran Paradiso.

According to Wikipedia:

"Gran Paradiso" (trans. "Great Paradise"), like other Firefox development names, is an actual place; in this case the highest mountain group in the Graian Alps. With the release of version 3.0 alpha 1 on December 8, 2006, it adopted the "Gran Paradiso" codename.

And also according to all codenames in the history of Firefox, they are all about real places or real parks (and Gran Paradiso is the name of a National park as well).

So somebody should explain that Gran Paradiso is not the name of some city in Sicily, but the name of the highest all-Italian mountain.

Actually the Gran Paradiso translates to "Big Paradise", referring to the fact that there is another small peak nearby.

UPDATE: A comment on the italian version of this same post says that they probably got the inspiration from the hotel Gran Paradiso in Ischia, an island in the gulf of Naples.

PS: the picture of the Gran Paradiso mountain depicts the North Face of it, an north face climb, 1300m of climb, D/D+, 50°-60°

posted on Tuesday, June 19, 2007 6:40 PM

Comments on this entry:

# re: Gran Paradiso marketing material: spot the difference

Left by John at 6/19/2007 6:52 PM

Thanks for your comment on my blog. Just so you know, though, we at Mozilla are all very well aware that Gran Paradiso is a real park in the Alps. In fact, the website for that park even has a Firefox promo on it (their idea).

As you noted, we're not basing our version of Gran Paradiso on the real thing. But I assure you, it was very intentional!

# re: Gran Paradiso marketing material: spot the difference

Left by Simone at 6/19/2007 7:00 PM

Yep, make sense, but the problem is that now people will start to believe that Gran Paradiso is a bay somewhere in Mexico. Maybe, even if not the real mountain, an alpine style "Paradiso" would have fitted both: the reality, and the need to make something appealing.

# re: Gran Paradiso marketing material: spot the difference

Left by Marco at 6/19/2007 7:21 PM

these things happen a lot. Use of codenames pointing to places (normally beautiful: did you ever consider a product whose codename point to, let's say, Detroit,Mi which could be and possibly is a nice town now, but is the everybody's idea of industrial place?). It is a way to remember from the association. But you need to be in contest: why not using music namens, or paintry,or poems? You are expressing your feeling as a developer about what this thing is all about right? enlight its positives with the right name!

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